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Experts of Microbiota was a multidisciplinary conference focused on the role of intestinal microbiota in human health. It required a brand identity that would resonate with medical professionals and researchers, particularly doctors and dieticians.
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The main challenge lay in creating a visual identity that conveyed the conference's scientific authority while making complex microbiota research accessible and engaging. The brand needed to balance scientific precision with visual appeal, all while maintaining the professional standards expected in medical communications. I began by researching branding strategies for scientific conferences and analyzing how successful medical events present themselves. This phase included understanding the specific needs and expectations of the target audience.
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The branding approach focused on creating a visual language that reflected the microscopic world of microbiota while maintaining a professional aesthetic. Subtle references to cellular structures and bacterial colonies were incorporated into clean, modern graphic elements. For the color palette, I selected tones that convey scientific authority while providing enough visual interest to make conference materials engaging. Typography was chosen for clarity and readability, essential for presenting complex scientific information. I developed a comprehensive set of visual guidelines that ensured consistency across all conference materials. The website was designed for clarity, making it easy for attendees to find relevant information about the conference program, speakers, and registration, as well as providing a simple way to purchase the tickets online.
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The Experts of Microbiota conference branding combined scientific precision with contemporary design aesthetics. The project delivered comprehensive branding featuring microbiota-inspired visuals and an optimized information architecture.
