Olga Wazowska Atelier

Overview

3 Stawy Medical Center is a forward-thinking medical facility in Katowice, Poland, offering a unique blend of traditional and modern medical practices.

Scope

Branding

Web design

Logo design

Illustrations

Problems

The main challenge was to create a brand identity that reflects 3 Stawy's innovative approach, combining the expertise of various medical fields with natural and traditional healing methods. The brand should resonate with Katowice's modern residential district. The website's design needed to follow medical industry conventions, with clear and prominent navigation to ensure a sense of familiarity and professionalism for patients seeking medical care.

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SOLUTION

I developed a contemporary brand identity that conveys both professionalism and a holistic approach to healthcare. The logo for 3 Stawy Medical Center was designed to reflect the Center's unique blend of conventional and traditional Chinese medicine methods. I proposed a color scheme that evokes a sense of well-being, paired with clean and modern fonts that are easy to read and communicate a sense of expertise. I created a set of illustrations representing a specific specialty offered by the Center, which were used throughout the website and promotional materials. Each of them incorporates visual elements that set them apart from typical medical imagery. These illustrations serve as visual storytelling elements, engaging patients and effectively communicating the Center's services.

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Summary

The branding included a comprehensive approach, covering wayfinding communication inside the medical center and its external surroundings.

Centrum Medyczne 3 Stawy

Overview

Scope

Problems

SOLUTION

Summary

Let’s make something remarkable together